A “top-down” approach is particularly effective during transformations to motivate all employees to commit to the process. Strong, unified leadership—combined with a clear rationale and vision for the change—is the fundamental prerequisite for successful change communication. This must also help managers overcome their fear of making difficult decisions and losing power, thereby increasing their flexibility and willingness to implement changes.
Tools for developing executives as change managers are therefore a key focus of Groß & Cie.’s work. Existing structures and methods within the company should be leveraged in this process. At the same time, new measures should be implemented for executives, in part to increase the direct benefits of the transformation for them.